Netflix asked us to design an entertaining, dynamic social strategy alongside key art and original shoot concepts that create early word-of-mouth and sustained chatter around Family Reunion as a fresh, wholesome offering in the AA family-comedy space. We positioned the show as old school colliding with new school. The West Coast colliding with the Deep South. Now add on a multi-generational, strongly opinionated family all living under the same roof. The struggle is real, y’all–and sometimes it’s hilarious.
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